Frequently asked questions

Dahna is a bilingual beauty marketing agency that helps skincare, cosmetics, and K-beauty brands enter and grow in the US market. Our work connects cross-cultural positioning, creator marketing, paid media, content, search, conversion, and measurement.

Dahna was co-founded by Ana Yon and Jae Lee. Ana leads US market-entry strategy and marketing, drawing on 6 years across entertainment, tech, and beauty. Jae leads data and AI execution. Their complementary roles connect bilingual market judgment with measurement and implementation. Our Story page.

Dahna is useful when a beauty brand needs US-market judgment, bilingual coordination, and specialist execution across several connected channels without hiring every capability separately. We work as an extension of the brand team with clear decision rights and bilingual reporting.

Timing depends on product readiness, claims, inventory, account access, creative, budget, and the selected channels. After discovery, Dahna sets milestones for preparation, launch, learning, and scale rather than promising a universal result date.

Not always. The right setup depends on the sales channel, seller eligibility, importer responsibilities, returns, inventory, tax advice, and fulfillment model. Dahna helps the brand map those requirements and coordinate with the appropriate legal, regulatory, tax, marketplace, and logistics specialists.

We treat origin, formulation, design, and product philosophy as evidence to interpret rather than decoration to erase. Localization adapts the message, product education, channel format, and customer context while preserving what the beauty brand can truthfully support.

Every brand has different goals, market readiness, and budget, so we create custom proposals rather than one-size-fits-all packages. Pricing is structured around the specific services you need: market research, content, influencer campaigns, paid media, or full go-to-market execution. The final scope and price reflect the amount of work involved and the stage the brand is at. Book a free consultation and we'll put together a tailored plan with transparent pricing at each stage.

Absolutely. Dahna can integrate with in-house marketing teams, product development teams, and existing agencies based in Korea. Our team operates bilingually in Korean and English, making cross-timezone communication seamless. We can work within your existing workflows and tools and provide regular bilingual reports.