Ana is a marketer with professional experience since 2019 across beauty, fashion, entertainment and technology. Her career began with an investor-relations internship; subsequent marketing roles included US-market strategy before she co-founded Dahna to help brands grow in America.
The agency that helps brands grow in the United States.
Our story · Updated
Dahna is a Korean-English digital marketing agency for US brand growth.
Meet the founders
Dahna (Dahna LLC) was founded in January 2026 in California by Ana Yon and Jae Lee. Both work in Korean and English. The company's registered business address is in San Jose, California.
Engineer with nine years across AI, adtech and other fields. Jae's background includes roles as a data engineer at Branch Metrics, an AI engineer at Landing AI and CTO at Buddy. At Dahna, he supports data collection, campaign reporting and process improvement so brands can make better growth decisions.
Experience before Dahna
Professional experience since 2019, followed by marketing roles across consumer brands, entertainment and technology.
- Entertainment & global audiences
International partnerships, audience development, channel strategy, and multi-platform content operations.
- Technology & B2B
Global positioning, category education, and go-to-market communication for technical products.
- Beauty, fashion & commerce
US market entry, creator programs, social commerce, brand experience, and direct-to-consumer growth systems.
Brands and artists Ana has worked with
From Ana's prior and contracted roles, as listed in her personal portfolio. These are her career credits, not Dahna client engagements.
Fashion and beauty
The Kary Market
Icebiscuit
Nununu Korea
Bebedepino
Banila Co
OCBON
Dr. Melaxin
Entertainment, artists and creators
Auspicious
APINK
GYM JONG KOOK
HAHA PD
SoShinTV
VICTON
BTOB
(G)-Idle
Pentagon
Technology and B2B
Ssenstone
SwIDch
Dongwoon Anatech
How that experience shows up in the work
How we make decisions
Every engagement follows the same four-phase process: understand the brand and market, plan the launch, put the priority channel to work, then review results and improve.
Within that sequence, we decide which channel to start with, which product claims the evidence supports and when a creator program is ready to launch. Those decisions depend on your brand's product, customers and preparation.
Search and AI visibility
Our generative engine optimization service helps search engines and AI answer engines find, understand and cite a brand's expertise. Our editorial policy explains how we research articles, cite sources, disclose assistance, correct errors and record updates.
Work you can review
The names above come from Ana's career portfolio. The notes below cover Ana Yon's prior and contracted roles, not Dahna client engagements. Interviews and illustrative deliverables are labeled separately.
- What prior K-beauty work taught us about creator-commerce systems
Ana explains how creator selection, product education, seeding and paid distribution worked together in prior roles. Client names are withheld.
- Five brand interviews
Filmed at MAUM Market San Francisco in May 2026.
- Illustrative sample deliverables
Tell us your story
Share a little about your brand and what you need help with.
What to expect
- A reply within 24 hours, including weekends
- An initial strategy discussion about your goals, audience and priorities
- A proposal outlining scope, deliverables, and pricing
- Bilingual coordination in English and Korean
- No obligations, no pressure