How to vet beauty influencers before signing a contract
September 8, 2026 · 4 min read
Influencer marketing for brands growing in the US.
Dahna helps you build a core community of creators who know your products and keep showing up for your brand, through repeat collaborations, ongoing relationship management and affiliate programs tied to tracked sales.
Share a product URL, your existing creator relationships and the program you want to build.
Where is your creator work getting stuck?
Which creators fit your product?
Start with the customer you want to reach and what they need to know about the product. Review each creator's content, audience data and proposed role in the campaign.
A shortlist that explains why each creator belongs.
You sent products but received little usable content.
Decide whether you are offering a gift or commissioning content. Before production, agree on the brief, approvals, delivery dates and where the content can be reused.
A record of what each creator owes, when it is due and how you can use it.
You have views but cannot tell what they led to.
Make sure the product page answers the question raised in the creator's content. Review tracked visits and purchases alongside campaign costs, and identify where tracking is incomplete.
A recommendation on which creators to hire again, which content to reuse and what to change.
What's included
Start with a focused group and build towards an ongoing creator program. We agree on the product fit, relationship owner, content cadence, compensation and review schedule before outreach.
Creator strategy and sourcing
Build a shortlist with a reason for each creator: audience and product fit, content quality, campaign role and prior relationship. Your team approves the selection criteria and budget before Dahna coordinates outreach.
Build your core creator community
Keep a shared roster of creators, their product interests, collaboration history and next follow-up. Regular check-ins, useful product updates, samples and constructive feedback give partners reasons to return. Offer repeat paid work or affiliate arrangements where the fit and budget support them; agree recurring deliverables directly with each creator.
Seeding, rates, and contracts
Track outreach, replies, product assignments, shipments and agreed terms for each creator. Record gifts, paid deliverables and affiliate arrangements separately. Sending a sample does not guarantee a post.
Briefs and content review
Give each creator product facts, the customer question, deliverables and review boundaries. Name the brand approver for claims and final creative; track feedback and approval against the agreed review rounds.
Rights, amplification, and reporting
Record content links, permitted placements, usage dates and paid-use authorization. Review delivery, relevant audience response and attributable visits or orders where available. Ongoing channel publishing and media buying are separate responsibilities in the proposal.
The product page and the next decision
Check that the product page answers the questions raised in the creator's content. If measurement is included, compare tracked visits and purchases with store records and note any gaps before planning the next brief. The proposal lists website builds, analytics setup and ad management separately.
Who this is for
- Brands building their first repeatable creator program in the United States
- Teams expanding seeding, affiliate, paid, or long-term creator relationships
- Brands that need bilingual coordination between Korean headquarters and US creators
Working with Dahna
Dahna is a TikTok Shop Partner. We help brands plan creator collaborations, product seeding and affiliate programs for TikTok Shop.
Our Story
Ana YonCo-founder · Marketing
Jae LeeCo-founder · Data & AI
Both work in Korean and English.
Read our storyProcess
- Discover
- Plan and launch
- Learn and improve
Each phase closes with a decision record.
See how a project worksSample deliverables
- Public product-page review
- Launch brief
- Creator review
- Measurement worksheet
Demonstrations, not client results.
See sample deliverables
Deliverables and timing
What you receive
Depending on the agreed scope:
Before outreach
Selection criteria, a proposed core creator roster and program budget, with gifting, paid and affiliate roles distinguished
During delivery
Creator briefs and a shared record of conversations, samples, deliverables, feedback, post links, usage terms and next collaboration dates
At the agreed monthly review
Active repeat partners, delivered work, available audience and sales signals, costs and data gaps, plus renewal and affiliate support decisions
How long it takes
Discovery starts in week 1. The plan you approve by the end of week 4 includes the creator approach. Creators take part in the first focused test during Activate, in weeks 5 to 8.
These are planning windows rather than guarantees. Product readiness, approvals, inventory, access and budget may change the sequence or pace.
How this supports your next stage of growth
Build on the work
Start with a small group, learn which creators understand the product and work well with your team, then invite those partners back. Keep a shared history of conversations, content, feedback and next dates. Review active repeat partners, usable content and attributable sales alongside fees, commissions and product costs before expanding the roster.
What we need from your team
Share your priority products, approved product information, existing creator relationships, sample availability and budget for repeat collaborations or affiliate commissions. Confirm who approves terms, claims and content use.
FAQ
An agreed engagement can include creator selection criteria, a working roster, briefs, delivery and usage-rights records, and a campaign review. Compare creators against their assigned job: usable content, relevant audience response, tracked visits, or attributed orders where measurement is available. Keep gifting, paid partnerships, and affiliate activity separate. The review should explain costs, missing data, and the next decision; follower count alone is not the result.
Yes. A first campaign can help identify creators to work with repeatedly. We plan follow-up, fresh briefs, product education and compensation around those relationships. An affiliate program rewards tracked sales; a continuing paid partnership can specify recurring content. A creator may take part in both. Agree posting commitments separately, then review product fit, active participation, content quality and sales evidence before expanding the group.
Plan for Dahna's agreed service fee, creator fees, products and shipping, any extra content rights, and paid media if you want amplification. Creator fees and media spend are paid by your brand directly, not billed through Dahna. Rates depend on the deliverables, platform, usage period, exclusivity and production demands. Share your product and budget range; we discuss the scope and send a proposal with deliverables and pricing, with no obligation.
Only when the agreement grants the appropriate rights and the creator or platform approvals are in place. List ads, website, email and brand social placements separately, with usage dates, territories and permitted edits. Check music and other licensed components for each destination. A gift or a platform ad authorization alone does not establish every reuse right.
Guides
See all 48
Creator usage rights: what does the fee let your brand do?
October 7, 2026 · 7 min read
How many creators can your team actually support?
September 12, 2026 · 4 min read
Tell us your story
Share a little about your brand and what you need help with.
What to expect
- A reply within 24 hours, including weekends
- An initial strategy discussion about your goals, audience and priorities
- A proposal outlining scope, deliverables, and pricing
- Bilingual coordination in English and Korean
- No obligations, no pressure