Beauty brands, built for US growth.

Dahna is a US-based, bilingual beauty marketing agency for beauty and personal-care brands entering, launching, and scaling in the United States. It was founded in January 2026 in California by co-founders Ana Yon and Jae Lee. Ana leads US market-entry strategy and marketing; Jae leads data collection, campaign measurement, and process improvement. The team works in English and Korean and connects positioning, creators, content, paid media, search, conversion, and measurement around one growth plan rather than treating them as separate projects.

Dahna works with US and international beauty and personal-care brands, including Korean skincare, cosmetics, and K-beauty brands, at three stages. Brands established outside the US need to know whether their brand will translate. Brands preparing a product or channel launch need to build initial demand. Brands already selling in the US need to find what is holding growth back. US-founded brands can begin at the launch or scale stage, and Dahna works alongside internal teams and existing partners, with Korean and English coordination where needed.

Scope starts with the actual constraint rather than a fixed package. Depending on that constraint, an engagement can include US positioning and localization, creator and influencer operations, TikTok and social commerce, paid media and conversion, search and AI visibility, and measurement. Pricing is a custom proposal based on the services needed and the stage the brand is at. Email and SMS implementation is currently paused. Legal, tax, customs, and regulatory determinations remain with qualified specialists; marketing execution does not replace their review.

The first 90 days span four phases, each closing with a decision record. Discover, in week one, reviews product evidence, positioning, customers, and channels to agree on priority and scope. Plan, in weeks two to four, aligns the message, channels, and owners and is approved before execution. Activate, in weeks five to eight, launches or improves the priority channel and confirms it can be measured. Learn and refine, from week nine, uses the evidence to decide what to improve, stop, or scale. These are planning windows, not guarantees.