Websites and storefronts for brands growing in the US.

Services · Updated

Dahna, a bilingual Korean-English marketing agency in California, builds Shopify and DTC storefronts, brand sites and marketplace pages for brands selling in the US.

Tell us your story

What we do

You can have any of these built on its own or bundled with your marketing.

Shopify and DTC storefronts

Your own Shopify or DTC store for selling to US customers. With our conversion work in scope, its product pages answer fit, proof and safety questions in claims-safe copy.

Brand and marketing sites

Brand sites and marketing sites in English or bilingual, including campaign pages that continue the ad's promise, so people arriving from a creator post or an ad find the story that brought them.

Retail and marketplace pages

Product pages for Amazon, TikTok Shop and retailers, each set up on that channel's own terms, with TikTok Shop listings lined up before the first shop push.

Why Dahna

The founders lead every engagement: Ana Yon, a marketer with six years across beauty, entertainment, and technology, and Jae Lee, an engineer with nine years across AI, adtech and other fields who built Dahna's measurement. Both work in Korean and English.

Ads, creative and pages in one plan

When we also run your marketing, paid ads, creative and pages are decided in one plan, so a strong ad does not send expensive traffic to a generic page that cannot convert.

One message, one measurement, one owner

Our view is that one team running creators, content, paid ads and search serves a brand better than several agencies or freelancers splitting the work. A site bundled with that work joins the same plan.

Conversion work checked against real orders

Once the store is live, our conversion work can find where visitors leave without buying and fix the pages behind it, checked against real orders rather than clicks.

See sample work and when we fit

How we work

  1. Discover where to start

    Review product evidence, positioning, customers, channels and current performance to decide which store, site or pages come first, then agree on the scope in a proposal.

  2. Plan and approve

    Turn the scope into a working plan: what the customer needs to understand on each page and who approves each step. You approve the plan before work starts.

  3. Launch, read, and grow

    Launch the store, site or marketplace pages. When the marketing is bundled, review acquisition, conversion and repeat purchase together, and expand only when the evidence supports it.

Depending on the agreed scope:

  • The store, site or marketplace pages in your proposal's scope
  • Tracking and test results once they are live
  • A decision record at the end of every phase
See a sample launch brief

Discovery comes first, in week 1, and we confirm the build's timing, scope and dependencies after it. These are planning windows rather than guarantees. Product readiness, approvals, inventory, access and budget may change the sequence or pace.

How the first 90 days run

FAQ

Dahna builds Shopify and DTC storefronts for brands selling in the US. You bring your priority products, the substantiated product information behind them and a decision-maker for approvals.

Dahna builds retail and marketplace pages, including Amazon, TikTok Shop and retailer product pages, and lines up TikTok Shop listings before the first shop push.

It can. Dahna builds sites on their own or bundled with the marketing, and a bundled site joins the same plan as your ads and creative, with one message, one measurement and one owner.

Your pages have to answer what the product does, who it suits, how to use it and when to expect results, quickly and honestly, with reviews, honest comparisons and claims that survive scrutiny rather than superlatives.

Related reading

Dark unlabelled product boxes on slate beside a dark blank tablet, with a blank checklist and a pen in front.

August 27, 2026 · 7 min read

The beauty DTC website launch checklist

A phased checklist for launching a beauty brand's own store: platform and plan decisions, product-page education, compliance pages, capture, QA, and week one.

What to expect

  • A discussion about your brand and the services you need
  • A proposal outlining scope, deliverables, and pricing
  • Bilingual coordination in English and Korean
  • No obligations, no pressure
Tell us your story