A repeatable process for brands growing in the US
We reply within 24 hours, in Korean if you write in Korean. After discussing your brand and the services you need, we send a proposal with the scope, deliverables and price. There is no obligation to proceed.
Tell us your storyYour first 90 days
We use four phases to plan your first 90 days: Discover in week 1, Plan in weeks 2 to 4, Activate in weeks 5 to 8, and Learn and refine from week 9. Each phase ends with a decision. After discovery, we confirm the scope, timing and what needs to be ready.
Discover
- How long it takes
- Week 1.
- The goal
- Find what is holding your growth back and set the priorities.
- What Dahna does
We review your product evidence, positioning, customers, channels and current performance. Together we choose where to start and record a baseline: what you sell, where you sell it, your margins and what each channel reports.
- What you do
Bring your priority products, substantiated product information, current sales channels, available campaign data, launch constraints, and a decision-maker for approvals.
- What you receive
- A brand and competitor review
- Customer and positioning priorities
- A measurement baseline
- The decision
- You and Dahna agree on the priority and the scope.
Plan
- How long it takes
- Weeks 2 to 4.
- The goal
- Align the message, the channels and who owns each step.
- What Dahna does
We plan which channel to work on first, what customers need to understand and who approves each step. For teams headquartered in Korea, we write the plan in Korean and English.
- What you do
Review the plan, in Korean if your headquarters works in Korean, and confirm who on your team approves each step.
- What you receive
- A messaging and channel plan
- Creator and content direction
- A calendar with responsibilities and readiness checks
- The decision
- You approve the plan before execution starts.
Activate
- How long it takes
- Weeks 5 to 8.
- The goal
- Launch or improve your priority channel.
- What Dahna does
We run a focused test across content, creators, paid ads and the purchase experience. The test may launch a new channel or improve one you already use.
- What you do
Approve product claims and final creative before publication. Before ads start, confirm that checkout, inventory and measurement have passed their checks.
- What you receive
- Campaign and content rollout
- Storefront or listing improvements
- Tracking and test results
- The decision
- You and Dahna confirm the channel works and can be measured.
Learn and refine
- How long it takes
- Weeks 9 to 12, and ongoing after that.
- The goal
- Use the evidence to choose what comes next.
- What Dahna does
We review acquisition, conversion and repeat purchase together, then refine the work, adjust budget, or expand only when the evidence supports it.
- What you do
Review the monthly results and act on the tasks assigned to your team. Each review records what will change next month and who is responsible.
- What you receive
- A performance review and next tests
- Creative and budget adjustments
- Next-quarter priorities
- The decision
- You decide what to improve, stop, or expand.
These are planning windows, not guaranteed launch or growth dates. Product readiness, approvals, inventory, access and budget may change the sequence or pace.
Your starting point shapes the plan
The same decision framework, different priorities. We build around what your brand needs next and what your team already owns.
| Compare | Enter the US | Launch your brand | Grow in the US |
|---|---|---|---|
| Starting point | An existing brand expanding into a new market. | A product idea or launch in preparation. | Customers and sales, with a growth constraint. |
| First priority | Adapt the message and confirm market readiness. | Clarify the customer, hero product, and positioning. | Identify what limits profitable growth. |
| Initial work | Localization, channel selection, and a coordinated US launch. | Launch message, first sales channel, and a focused test plan. | Creative testing, acquisition, conversion, or measurement. |
| What shapes the pace | Specialist approvals, fulfillment, account access, and localization. | Product evidence, approvals, inventory, and budget. | Data quality, creative capacity, margins, and team ownership. |
Enter the US
- Starting point
- An existing brand expanding into a new market.
- First priority
- Adapt the message and confirm market readiness.
- Initial work
- Localization, channel selection, and a coordinated US launch.
- What shapes the pace
- Specialist approvals, fulfillment, account access, and localization.
Launch your brand
- Starting point
- A product idea or launch in preparation.
- First priority
- Clarify the customer, hero product, and positioning.
- Initial work
- Launch message, first sales channel, and a focused test plan.
- What shapes the pace
- Product evidence, approvals, inventory, and budget.
Grow in the US
- Starting point
- Customers and sales, with a growth constraint.
- First priority
- Identify what limits profitable growth.
- Initial work
- Creative testing, acquisition, conversion, or measurement.
- What shapes the pace
- Data quality, creative capacity, margins, and team ownership.
Common starting points, not fixed packages. A brand may fit more than one stage.
We work alongside internal teams and existing partners, with Korean and English coordination where needed. You do not need to replace what already works.
Not sure where to start?
Tell us about your brand and what you need help with. We can discuss the right starting point together.
What a week looks like
- The weekly review
For paid ads, TikTok or analytics in scope, we review results weekly against your sales data. Each review decides what to repeat, revise or stop, and where to move budget.
- Your approvals
Your named approver signs off on claims, product language and final creative before publication. Creative feedback stays separate from required product, legal and rights approvals.
- The record
We log each requested change and its reason. Briefs, approvals and reports use Korean and English where needed, so your team works from the same document.
What you receive and when
Deliverables follow your agreed scope. Timings are planning windows, not guarantees.
- Plans
- When: By the end of week 4
Messaging and channel plan, creator and content direction, and a calendar with owners and readiness checks.
- Briefs
- When: Before production
One approved message connecting the customer question, product evidence, creative task, owner and decision rule. Creator briefs also cover disclosure, deliverables, revision terms and usage rights.
See a sample launch brief- Reports
- When: Every month
First orders and reorders by channel and audience. Each recommendation has a number, an owner and a change for next month.
- Dashboards
- When: For weekly decisions
When analytics is in scope: a small set of dashboards for budget shifts, creative decisions and channel choices.
Analytics and strategy- Decision records
- When: At each phase end
A record of what was learned and decided, carried into the next phase.
For teams headquartered in Korea, we write plans, reports and decision records in Korean and English so headquarters and the US team can follow the same decisions.
How we measure
We compare channel reports with your store's sales to understand what each channel returns and how much margin each order leaves.
- Definitions first
Before any campaign is judged, we agree the data source and one vocabulary for revenue, cost per acquisition, contribution and cohorts. A platform-attributed purchase, a paid order in your store and an incremental new customer are different measurements.
- Margin and reorders by channel
We read new customers, reorders and the margin each order leaves, channel by channel, and move budget toward what customers buy again.
- Your sales are the verdict
Platform dashboards are inputs, not the verdict. We compare them with blended results and your store data.
- Uncertainty said plainly
When attribution is uncertain, the report says so. What is measurable is reported, what is directional is labelled, and numbers that cannot be reconciled are marked inconclusive.
See a sample measurement worksheet
How a proposal works
Getting started
- Your first reply
Within 24 hours of your inquiry, with next steps. If you write in Korean, we reply in Korean.
- The first conversation
A discussion about your brand and the services you need, with bilingual coordination in English and Korean.
- No obligations
The first conversation and the proposal come with no obligations and no pressure.
Scope and fees
- Scope
Scope starts with what is actually holding your brand back, not a fixed package. Depending on that, it can include US positioning and localization, creator and influencer programs, TikTok and social commerce, paid ads and conversion, search and AI visibility, and measurement. Email and SMS implementation is paused for now.
- Deliverables
The proposal outlines the deliverables for the services in scope, and each phase above ends in named outputs.
- Pricing
Pricing reflects your brand's stage, the services in scope and the amount of work involved.
- Media and creator costs
Your brand pays creator fees and media spend directly; they are never billed through Dahna. For paid ads, we scope the starting budget from the tests that need answering and will say when a budget is too small to learn from.
Terms and ownership
- Term
There is no fixed minimum term: the term follows the services in scope.
- Content ownership
Your brand owns the content Dahna produces, within the usage rights negotiated with each creator. Creator agreements set paid usage, edit rights and duration upfront.
When Dahna is the right fit
A good fit
- Your product is ready for US customers.
- You want one team to run creators, content, paid ads and search together.
- You want to know what each channel returns.
When another next step fits better
- Your constraint is product approval or fulfillment.
Resolve that first; we can point you to the right specialist. Regulatory decisions stay with qualified advisers.
- You want to work through the entry decisions on your own first.
Our Enter the US guide walks through them without an engagement.
Enter the US guide- You need a guaranteed sales figure.
We do not promise one. The first review names the constraint on growth and sets a baseline.
- You sell to other businesses.
Dahna works with consumer brands. Marketing to businesses reaches a different buyer, and it is outside what we do.
- You need email and SMS implementation.
That work is paused for now.
How to choose and evaluate a marketing partner
Read these in order before comparing proposals: what to ask, what an engagement costs, when to hire in-house instead, what an agency can and cannot do, who should own the accounts and data, and how to hand over if you switch.
FAQ
Your brand is ready when three things hold: the product is ready for US customers, you want one team running creators, content, paid ads and search as one plan, and you want to see what each channel returns. If product approval or fulfillment is still the constraint, resolve that first; we can point you to the right specialist.
Before signing, check who will do the work, how well they understand your audience, what they will deliver, who owns the accounts and content, and how they compare results with your sales. At Dahna, the founders lead every engagement and each phase has agreed deliverables. Your brand owns the content Dahna produces within the rights negotiated with each creator. We check campaign results against your store data.
Further reading
Your first 90 days run in four phases, each closing with a decision: Discover in week 1, Plan in weeks 2 to 4, Activate in weeks 5 to 8, and Learn and refine from week 9, as planning windows rather than guarantees. Product readiness, approvals, inventory, access and budget may change the sequence or pace.
Bring your priority products and supporting evidence, current sales channels, available campaign data and launch constraints. Name the person who can approve the work and product claims. Customer reviews and questions are useful too.
Each phase ends in named outputs, depending on the agreed scope: a brand and competitor review and a measurement baseline in week 1, a messaging and channel plan with the calendar and owners by week 4, the campaign rollout and tracking results by week 8, and a performance review with next-quarter priorities after that. A monthly review and a decision record at the end of each phase run alongside them. These weeks are planning windows rather than guarantees.
Further reading
We review results monthly, in Korean and English when headquarters is in Korea. Each recommendation includes the supporting figures, the person responsible and the change planned for next month. If paid ads, TikTok or analytics are in scope, we also review results weekly against your sales data.
Tell us your story
Share a little about your brand and what you need help with.
What to expect
- A reply within 24 hours, including weekends
- An initial strategy discussion about your goals, audience and priorities
- A proposal outlining scope, deliverables, and pricing
- Bilingual coordination in English and Korean
- No obligations, no pressure