A repeatable process for beauty growth in the US
From product truth and market readiness to coordinated execution, each step is designed around how beauty brands earn US demand. Every engagement is adjusted to the brand's size, stage, and specific needs, so no two plans look the same.
Your first 90 days
A planning framework, shaped around your starting point. We confirm timing, scope, and dependencies after discovery.
- Week 1Discover
Find the constraint and set priorities.
- Weeks 2–4Plan
Align the message, channels, and owners.
- Weeks 5–8Activate
Launch or improve the priority channel.
- Weeks 9–12+Learn & refine
Use the evidence to choose what comes next.
These are planning windows, not guaranteed launch or growth dates. Product readiness, approvals, inventory, access, and budget may change the sequence or pace.
Discover
Review product evidence, positioning, customers, channels, and current performance to decide where the work should start.
What you leave with
- Brand and competitor review
- Customer and positioning priorities
- Measurement baseline
Agree on the priority and the scope.
Plan
Turn the priority into a working plan: which channel comes first, what the customer needs to understand, and who approves each step.
What you leave with
- Messaging and channel plan
- Creator and content direction
- Calendar, responsibilities, and readiness checks
Approve the plan before execution.
Activate
Connect creative, creators, paid media, and the purchase experience around one focused test. For established brands, this may improve an existing channel rather than launch a new one.
What you leave with
- Campaign and content rollout
- Storefront or listing improvements
- Tracking and test results
Confirm the channel works and can be measured.
Learn & refine
Review acquisition, conversion, and repeat purchase together. Refine the work, adjust budget, or expand only when the evidence supports it.
What you leave with
- Performance review and next tests
- Creative and budget adjustments
- Next-quarter priorities
Decide what to improve, stop, or scale.
Deliverables depend on the agreed scope. Dahna coordinates marketing readiness; qualified specialists handle legal, regulatory, tax, customs, and logistics determinations.
Your starting point shapes the plan
The same decision framework, different priorities. We build around what your brand needs next and what your team already owns.
| Compare | Pre-launch | Entering the US | Already selling in the US |
|---|---|---|---|
| Starting point | A product idea or launch in preparation. | An existing brand expanding into a new market. | Customers and sales, with a growth constraint. |
| First priority | Clarify the customer, hero product, and positioning. | Adapt the message and confirm market readiness. | Identify what limits profitable growth. |
| Initial work | Launch message, first sales channel, and a focused test plan. | Localization, channel selection, and a coordinated US launch. | Creative testing, acquisition, conversion, or measurement. |
| What shapes the pace | Product evidence, approvals, inventory, and budget. | Specialist approvals, fulfillment, account access, and localization. | Data quality, creative capacity, margins, and team ownership. |
Common starting points, not fixed packages. A brand may fit more than one column.
Pre-launch
- Starting point
- A product idea or launch in preparation.
- First priority
- Clarify the customer, hero product, and positioning.
- Initial work
- Launch message, first sales channel, and a focused test plan.
- What shapes the pace
- Product evidence, approvals, inventory, and budget.
Entering the US
- Starting point
- An existing brand expanding into a new market.
- First priority
- Adapt the message and confirm market readiness.
- Initial work
- Localization, channel selection, and a coordinated US launch.
- What shapes the pace
- Specialist approvals, fulfillment, account access, and localization.
Already selling in the US
- Starting point
- Customers and sales, with a growth constraint.
- First priority
- Identify what limits profitable growth.
- Initial work
- Creative testing, acquisition, conversion, or measurement.
- What shapes the pace
- Data quality, creative capacity, margins, and team ownership.
- Pre-launchLaunch guide
- Entering the USUS market entry guide
- Already selling in the USScale guide
We work alongside internal teams and existing partners, with Korean and English coordination where needed. You do not need to replace what already works.
How to choose and evaluate a marketing partner
Read these in order before comparing proposals. They cover what to ask, what an engagement costs, when to hire instead, what an agency can and cannot do for scale, and how to hand over if you switch.
- How to choose a marketing agency for your beauty brand
- How much does a beauty marketing agency cost in 2026?
- In-house team vs. marketing agency for a beauty brand
- How a marketing agency can help a beauty brand scale
- Switching marketing agencies: a beauty brand's handover checklist
- Which kind of partner do you need? A fit table with sample deliverables
Tell us your story.
What are you building, where are you now, and what would you like to change? We'll help you find a useful next step.
한국어로 문의하셔도 됩니다. 한국어로 답변드립니다.
Send an inquiry
Dahna
Dahna combines beauty strategy, creator operations, and performance marketing for brands building US demand.
- A discussion about your brand and the services you need
- A proposal outlining scope, deliverables, and pricing
- Bilingual coordination in English and Korean
- No obligations, no pressure