Grow your Korean brand in the United States.

From Korea to the US · Updated

Dahna works with Korean founders in Korean and English to launch a brand in the US sales channels that fit it, grow it with creator programs and paid ads, and measure what each returns.

한국어로 문의하셔도 됩니다. 한국어로 답변드립니다.

Tell us your story

What to expect

  • A discussion about your brand and the services you need
  • A proposal outlining scope, deliverables, and pricing
  • Bilingual coordination in English and Korean
  • No obligations, no pressure
A Korean skincare section on a white drugstore gondola: plain tubes, blue toner bottles, boxes, compacts and sheet masks in rows of facings.

Who this is for

For Korean founders bringing a brand of any category to the US, or growing one already sold there, who want one bilingual partner between headquarters and the US.

What we do for you

Import and launch readiness

A launch calendar built around the import, labelling and stock milestones your importer, broker and regulatory advisers own, so campaigns start when the product can be sold.

See Analytics / Strategy
Bilingual operation and US copy

Product copy, creator briefs and ad scripts written for US customers rather than translated, with plans, approvals and reports in Korean and English so both offices decide from one plan.

See Content / Creative
US sales channels

The first channel chosen among Amazon, TikTok Shop and your own site, with the retail your distributor opens planned around it, then listings and product pages that convert US shoppers.

See Conversion / DTC Optimization
Creators with one job each

Creator programs briefed for US audiences and reviewed with your team in Korean, each creator given one role, whether discovery, product proof or content for paid ads.

See Influencer / Creator Marketing
Paid ads with a spending rule

Meta, Google and TikTok campaigns planned around what you can afford to pay for a new US customer, with a written rule for when budget rises, holds or pauses.

See Paid Ads
Measurement both offices can read

Spend, orders, refunds and new customers reconciled between your store and each platform, reported monthly in Korean and English, with attributed and measured results kept apart.

See Analytics / Strategy

Why Dahna

Six years across beauty, entertainment and technology, bilingual across Korea and the US, with a method that reports what it measures and what it cannot.

A bilingual team, not a translation layer

The people who plan your US work also speak with headquarters in Korean, so context and approvals reach the US plan intact instead of passing through a translator or a second agency.

Readiness before media spend

Import, labelling and claims decisions belong to your importer, broker and regulatory advisers. We track their milestones in the launch calendar and start paid demand only when the product can be bought and reordered.

Planned for how your category sells

Each plan starts from the step where your category's US customers decide: tasting and reordering for food and beverage, proof of results for beauty, fit and sizing for fashion. Creator roles, ad tests and the measures we report follow from that step.

Decisions made on US evidence

Each monthly review shows spend, new customers, repeat orders and the cost of a new customer by channel, and separates what the numbers establish from what they only suggest.

How we work

  1. Confirm readiness and what leads

    Review the range, import and labelling status, price points, current sales and team capacity in Korea and the US, then agree on the product, customer and channel that lead.

  2. Build one plan in two languages

    Set the US message, creator roles, paid ad tests, channel priorities, the launch calendar and the measures that will decide the next step, written in Korean and English for both offices.

  3. Launch, measure, then grow

    Run creators, content and paid ads where the product can be bought, read new customers, reorders and margin by channel, and move budget toward what US customers buy again.

FAQ

A product that can be sold and shipped reliably: import and labelling settled with your importer, customs broker and regulatory advisers, US-ready packaging and listings, stock for the first months, and a price that leaves margin after freight, duties, platform fees and promotion. For marketing, you need one product to lead, a clear reason a US customer should choose it, and a decision-maker at headquarters who can approve quickly.

Yes. Food and beverage, fashion, consumer goods and entertainment brands face the same entry questions as beauty: which product leads, which channel comes first, and how to explain the product to US customers in their own words. The answers change with the category, and the plan follows them.

Yes. Dahna works in Korean and English. Headquarters can brief us, review plans and receive monthly reports in Korean, while our work with US creators, platforms and sales channels runs in English. Decision records keep both versions aligned, so an approval in Korea and an action in the US refer to the same plan.

The first weeks set a shared baseline in both languages: what you sell, where, at what margin, and what each channel reports. Dahna then takes on the agreed scope, with monthly reviews in Korean and English that tie each recommendation to a number and an owner. If you want the entry decisions first, our Enter the US guide walks through them without an engagement.

Related reading

Read the Enter the US guide