Ana Yon

Co-founder · Marketing

Ana Yon is a marketer with six years across beauty, entertainment, and technology. Ana co-founded Dahna with Jae Lee in January 2026 and works in Korean and English.

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Articles by Ana Yon

70 articles, newest first.

Two open kraft boxes on a slate table holding frosted skincare bottles nested in tissue and shred, with twine and a blank card.

How to get your beauty products into wellness events: partnerships and product seeding

September 12, 2026 · 6 min read

Two frosted glass panes joined by a slim navy band, a rounded-diamond outline set into the front pane, on cool grey.

Can you trust your beauty agency? Check account ownership, data and accountability

September 12, 2026 · 4 min read

A phone with a dark blank screen on a slate stand, ringed by small frosted glass discs, an open blank notebook behind.

How the TikTok algorithm works for beauty brands: discovery, search and relevance

September 12, 2026 · 4 min read

TikTok LIVE for beauty brands: how to plan and evaluate a first pilot

September 12, 2026 · 4 min read

A spotlight picks out one lipstick on a pale stone plinth while many smaller plinths wait in shadow on dark slate.

Why a celebrity-only beauty campaign can limit audience coverage

September 12, 2026 · 4 min read

One white unlabelled bottle on a frosted glass riser in sharp focus before a blurred wall of identical bottles.

Why clear beauty branding matters when shoppers face information overload

September 12, 2026 · 4 min read

A blank ruled planning board on a slate desk with uneven stacks of navy tokens along one edge and a pencil across it.

Beauty influencer campaign capacity planning: a monthly worksheet

September 12, 2026 · 4 min read

A serum bottle, a jar and a tube each paired with a blank card along a pale stone bench in cool daylight.

US K-beauty growth experiments: a first-90-days test plan

September 12, 2026 · 5 min read

Tiny unlabelled fragrance vials in tissue with a blank card, beside a padded mailer on a blue slate table.

How indie fragrance brands can turn sampling into online sales

September 12, 2026 · 5 min read

A flat lay of a dropper bottle, a steel compact, a pump bottle and a fragrance vial on pale stone beside a dark blank phone.

TikTok beauty content ideas for skincare, makeup, haircare and fragrance brands

September 12, 2026 · 5 min read

A fan of grey and white swatch cards with a small loupe on top, a dark blank phone at the edge of a stone desk.

How to find TikTok beauty trends worth testing for your brand

September 12, 2026 · 5 min read

How to find TikTok influencers who fit your beauty brand

September 8, 2026 · 4 min read

Two upright frosted glass circles overlap on a slate desk, their shared lens tinted navy, a blank notepad behind.

Influencer audience overlap: are you paying twice for the same exposure?

September 8, 2026 · 4 min read

A row of low navy blocks on a slate desk with one tall block standing out, a dark phone and a blank notepad nearby.

How to evaluate TikTok influencer performance beyond one viral video

September 8, 2026 · 4 min read

An open blank folder on a slate desk with a loupe on the empty page, a black pen and clipped blank cards nearby.

How to vet beauty influencers before signing a contract

September 8, 2026 · 4 min read

A stack of plain paper-wrapped parcels beside a blank receipt roll, a small steel scale and a dark phone on slate.

TikTok Shop influencer GMV: sales evidence beyond vanity metrics

September 8, 2026 · 4 min read

A pale card and frosted acrylic scale model of a small pop-up shop on slate, beside a rolled blank floor plan.

How to plan a beauty pop-up: from brief to opening day

September 7, 2026 · 3 min read

A stack of blank budget cards, three graduated stacks of navy tokens, a dark calculator with a blank display and a steel ruler on slate.

How much does a beauty pop-up cost? Build the budget before the set

September 7, 2026 · 3 min read

An empty pale stone floor seen from above with three navy floor markers, a tally counter and blank cards on a side table.

How to measure a beauty pop-up beyond foot traffic

September 7, 2026 · 3 min read

Three miniature pop-up structures in pale card and frosted acrylic, a shop front, a small stage and a counter, on dark slate.

Pop-up shop vs creator event vs retail sampling: which fits your beauty brand?

September 7, 2026 · 3 min read

Unlabelled white skincare boxes beside a small crate with a blank tag and a folding display stand on a pale stone floor.

Using a pop-up to test US demand for a K-beauty brand

September 7, 2026 · 3 min read

Rows of steel stanchions with navy ropes form an empty queue leading to a white sample display under a ceiling light.

Olive Young at KCON: cultural relevance, product discovery, and crowding

September 7, 2026 · 6 min read

A curved ring of pale stone plinths linked by frosted glass shelves, each with a small unlabelled bottle, in a white gallery.

LOTTE's LIVE SEOUL at The Grove: did the experience deliver on the concept?

September 7, 2026 · 5 min read

A low pale stone bench with folded linen, a frosted carafe and unlabelled jars, green plants blurred behind.

How the wellness trend is changing beauty events

September 7, 2026 · 3 min read

A row of matte slate tiles on cool grey with one rounded-diamond tile lifted out of the gap it left.

How to choose a marketing agency for your beauty brand

September 7, 2026 · 3 min read

A phone on a small tripod aimed at a bottle and jar on a frosted glass riser, a softbox and white reflector around it.

UGC agency vs influencer agency: which does your beauty brand need?

September 7, 2026 · 3 min read

Two frosted glass panes on a slim navy track with a clear rounded-diamond tile floating in the gap between them.

Switching marketing agencies: a beauty brand's handover checklist

September 7, 2026 · 3 min read

A balance scale on a slate desk holding a frosted sphere on linen in one pan and a stack of navy tokens in the other.

Brand vs performance marketing: what should a beauty brand prioritize?

September 7, 2026 · 3 min read

How to increase repeat purchases for a beauty brand

September 7, 2026 · 6 min read

Three unlabelled boxes, kraft, matte navy and frosted white, lined up on a slate packing table beside a tape dispenser.

Amazon, Shopify, or TikTok Shop: where should your beauty brand invest next?

September 7, 2026 · 6 min read

How much does it cost to launch a beauty brand in the US?

September 7, 2026 · 6 min read

An upright frosted glass pane standing in a pool of navy ink on cool paper, a rounded-diamond form visible through it.

Google's new AI search guide: what changed in 2026

August 30, 2026 · 10 min read

A pale stone lab bench with a glass dropper vial, a frosted petri dish and a white sample rack in cool daylight.

Beauty is becoming biotech: what Outer Bio signals

August 30, 2026 · 10 min read

A clear unlabelled bottle beside a frosted glass lens on a slate desk, a blank card behind and rippling caustic light.

Beauty marketing is becoming product intelligence

August 30, 2026 · 10 min read

A long row of frosted glass tiles lit blue in sequence, ending in a rounded-diamond tile standing in a pool of navy ink.

Case study: how Mowie runs an AI-enabled marketing agency

August 30, 2026 · 10 min read

Frosted glass panes linked by thin navy lines converge on a frosted rounded-diamond form at the centre of cool paper.

Backlinks in 2026: what beauty brands need to know

August 30, 2026 · 10 min read

A clear drop falls from a dropper into a frosted glass bottle on a frosted riser, deep blue shadow across a pale backdrop.

Why beauty product pages are becoming more visual

August 30, 2026 · 11 min read

Why the United States remains a powerful market for consumer-brand scaling

August 30, 2026 · 11 min read

A glass jar, a white pouch and a white bottle with a dark cap lined up on pale stone under the same cool light.

Why the beauty growth playbook works beyond beauty

August 30, 2026 · 10 min read

A stage light beams across a dark hall onto one unlabelled white jar on a pale stone plinth.

How K-pop's globalization expands the market for K-beauty

August 30, 2026 · 6 min read

When beauty manufacturing scales, brand difference matters more

August 30, 2026 · 12 min read

A clear dropper bottle, a navy wide-tooth comb and a folded linen towel on a wet pale stone shelf.

Haircare's next growth cycle is already here

August 30, 2026 · 10 min read

Frosted glass slabs stacked in graduated sizes with a rounded frosted tile standing on its point on top, a navy bar beside.

How much does a beauty marketing agency cost in 2026?

August 27, 2026 · 14 min read

In-house team vs. marketing agency for a beauty brand

August 27, 2026 · 10 min read

Three columns of navy tokens of different heights on a grey desk before a dark blank monitor, a notepad in front.

What Meta, Google, and TikTok ads cost for beauty brands

August 27, 2026 · 9 min read

Three sealed grey mailer boxes on a slate table before a steel clipboard with a blank sheet, a small steel scale and a rolled chart.

How to choose a freight forwarder for Korea–US shipments

August 27, 2026 · 7 min read

Three frosted sample jars in a row on a white meeting table with a magnifier, a pen and a blank clipboard behind.

How to evaluate Korean beauty OEM/ODM quotes and meetings

August 27, 2026 · 8 min read

Dark unlabelled product boxes on slate beside a dark blank tablet, with a blank checklist and a pen in front.

The beauty DTC website launch checklist

August 27, 2026 · 7 min read

A blank ruled paper calendar on grey with four small coloured markers along a timeline and two marker pens beside it.

What a beauty brand actually needs at each stage

August 27, 2026 · 6 min read

Three frosted glass panes stacked in a cascade over navy ink on paper, a glowing rounded tile showing through the top pane.

SEO, GEO, and AEO in 2026: what actually changed

August 25, 2026 · 8 min read

A row of frosted bottles on a slate shelf with one bottle tipped on its side and a blank card fallen beside it.

Seven mistakes beauty brands make after launch

August 24, 2026 · 12 min read

A sealed grey steel shipping case on a slate inspection table with a blank clipboard, a seal tag and a loupe, a crate behind.

What it takes to bring Korean beauty products into the US

August 24, 2026 · 11 min read

How to start a beauty brand: from first formula to first launch

August 23, 2026 · 11 min read

When a beauty brand should create a US LLC

August 23, 2026 · 9 min read

A dropper bottle, a compact, a hair clip, a small jar and a fragrance vial in an arc on pale stone before a dark blank phone.

TikTok beauty trends in 2026: five shifts brands should watch

August 22, 2026 · 7 min read

Rows of unlabelled sample jars and test tubes on a slate bench with a blank clipboard, a loupe and a steel spatula.

What you need before approaching a Korean beauty OEM or ODM

August 21, 2026 · 9 min read

An unlabelled sunscreen tube beside a frosted glass shield and a blank checklist card on pale stone in hard cool light.

Beauty marketing claims in the US: why sunscreen changes the rules

August 21, 2026 · 10 min read

A navy model plane and container ship on a slate relief map, pale strings tracing routes between them, a blank card below.

Air vs. ocean freight from Korea: cost, timing, and tradeoffs

August 20, 2026 · 9 min read

Two interlocking frosted glass discs on dark slate with a rounded frosted tile standing on its point where they meet.

How marketing agencies are turning AI into an operating model

August 19, 2026 · 8 min read

How a marketing agency can help a beauty brand scale

August 18, 2026 · 5 min read

An unlabelled cardboard box being folded on a slate packing station beside a blank label roll and a dark blank tablet.

Amazon and TikTok Shop setup: what a beauty brand should expect

August 18, 2026 · 5 min read

Frosted glass bottles on a pale stone shelf gathered around one bottle raised on a frosted glass riser at the centre.

How influencers change social proof and consumer behavior

August 16, 2026 · 8 min read

A small cluster of blank cards pinned to a navy board above a dark unlabelled bottle on a narrow shelf, in cool light.

How beauty brands are earning traction in 2026

August 15, 2026 · 9 min read

Three plain cartons with blank tags on a pale pallet in a bright, empty warehouse bay with cool light.

3PL vs. Amazon FBA vs. Fulfilled by TikTok: which model fits?

August 15, 2026 · 9 min read

Four stacks of navy tokens rising in height on a slate desk, each beside a blank card, with a steel loupe at the tallest.

Beauty influencer tiers, typical costs, and how to choose

August 13, 2026 · 6 min read

Three unlabelled products on frosted glass risers on a pale stone counter in an empty pop-up, frosted glass walls and track lights behind.

Why beauty brands are investing in pop-ups and physical retail

August 12, 2026 · 5 min read

Small frosted glass tiles linked by thin navy lines radiate from one larger rounded tile at the centre of cool paper.

What prior K-beauty work taught us about creator-commerce systems

August 12, 2026 · 6 min read

A grid of small frosted glass tiles crossed by navy redaction bars, with one rounded-diamond tile glowing sky blue.

How I managed influencer programs at four-figure monthly scale

August 10, 2026 · 8 min read

Concentric frosted glass rings widen across cool paper with navy ink between them and a small rounded tile at the centre.

What prior fashion work taught us about community-led growth

August 8, 2026 · 6 min read

A blank ruled planning grid pinned to a slate wall with two rows of blank cards clipped along it and a phone on a shelf.

How I build TikTok and Instagram campaigns, and the content calendar behind them

August 6, 2026 · 4 min read

What to expect

A discussion about your brand and the services you need
A proposal outlining scope, deliverables, and pricing
Bilingual coordination in English and Korean
No obligations, no pressure

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