Paid ads for brands growing in the US, measured honestly.

Dahna plans and runs Meta, Google and TikTok ads with the creative and landing pages decided together, and reports results against your own sales data.

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Services · Updated

Three columns of navy tokens of different heights on a grey desk before a dark blank monitor, a notepad in front.

The order has to support the ad spend.

Use product economics to frame the budget decision, then check the campaign against your own sales.

Define the economics

Agree net revenue, variable costs and the contribution available to pay for acquisition.

Test the purchase path

Connect the audience, creative, offer and landing page to the same customer question.

Make the next budget call

Review actual orders, refunds and operating capacity before increasing spend.

Same spend. Different order volume.

Illustrative period · USD · choose an order count

Ad spend
$1,000
Net revenue / order
$40
Variable cost / order
$18
$100

Remaining after ad spend and the included variable costs.

$2,000 net sales − $900 variable costs − $1,000 ads.

The included costs are illustrative. This is not profit: overhead and any costs outside this example still need to be accounted for. At these assumptions, 46 orders cover the included costs and ad spend.

This example changes order volume at fixed spend. It does not predict how advertising will perform.

What's included

  • Meta and Instagram

    Prospecting and retargeting campaigns, audience research, creative rotation, and budget management across Facebook and Instagram.

  • Google Search and Shopping

    Search, Shopping, and Performance Max built around high-intent product queries, brand defense, and product-feed quality.

  • TikTok and Spark Ads

    Spark Ads and In-Feed formats that amplify creator content already earning attention, coordinated with your TikTok content.

  • Creative testing and budgets

    Testing frameworks, hooks, formats, budget allocation across platforms and funnel stages, and clear decisions to expand or stop.

Who this is for

  • Brands spending on ads without a creative-testing structure
  • Brands entering the US that need their first paid campaigns built correctly
  • Teams whose ad results and store results tell different stories

Working with Dahna

Deliverables and timing

What you receive

Depending on the agreed scope:

  • Campaign rollout, with tracking and test results

  • A weekly review against your sales data that ends in a decision to repeat, revise or stop

  • A monthly report that ties each recommendation to a number and an owner

How long it takes

Paid ads sit in the Activate phase of your first 90 days, weeks 5 to 8, after discovery in week 1 and the plan you approve by the end of week 4.

These are planning windows rather than guarantees. Product readiness, approvals, inventory, access and budget may change the sequence or pace.

How this supports your next stage of growth

  • Build on the work

    Improve the creative, audience and purchase path before increasing spend. Agree what a new customer can cost, review refunds and other costs, and expand budgets only when the sales evidence and operational capacity support the next step.

  • What we need from your team

    Share account history, available creative, store access for agreed checks, the media budget and product economics. Confirm stock, fulfillment readiness and who approves offers before campaigns send more people to the store.

FAQ

It plans and manages advertising across Meta, Google, and TikTok: audience and keyword research, campaign structure, creative testing, budget allocation, landing-page alignment, and measurement. The goal is spend that produces verifiable contribution and accumulated learning, not just platform-reported results.

Enough to complete real tests on one or two platforms, which depends on product price, market, and goals. Dahna scopes the starting budget from the tests that need answering rather than quoting a universal minimum, and will say when a budget is too small to learn from.

Dahna can coordinate creative through its content and creator programs or work with assets the brand already has. Either way, paid ads and creative are planned together, because campaign structure cannot compensate for creative that does not teach or persuade.

Against definitions agreed upfront: blended contribution, cost per acquisition in context, and the specific learning each test produced. When attribution is genuinely uncertain, the reporting says so.

Guides

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Tell us your story

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What to expect

  • A reply within 24 hours, including weekends
  • An initial strategy discussion about your goals, audience and priorities
  • A proposal outlining scope, deliverables, and pricing
  • Bilingual coordination in English and Korean
  • No obligations, no pressure