Marketing analytics your budget decisions can stand on.

Dahna builds the tracking, shared definitions and reports your team needs to decide where the next dollar goes, and says plainly what the data cannot show.

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Measurement and conversion · Updated

Two interlocking frosted glass discs on dark slate with a rounded frosted tile standing on its point where they meet.

How three data sources inform one decision

Your store, campaign platforms and cost records answer different questions. Reconcile their definitions before deciding what to change.

Store records

Paid orders, refunds, new customers and repeat purchases.

Campaign reports

Spend, delivery and platform-attributed actions.

Cost records

Product, payment, fulfillment and other agreed costs.

The decision

A recommendation, the evidence behind it, an owner and the next review.

  • What the evidence supports
  • What remains uncertain
  • What changes next
  • Who owns the next review
If sources cannot be reconciled, say so. Label directional observations and inconclusive results before moving budget.

What's included

  • Tracking and instrumentation

    Analytics and pixel audit, event design, consent-aware setup, and the fixes that make downstream numbers mean something.

  • Reporting and dashboards

    Agreed definitions, a small set of decision-focused dashboards, and bilingual reporting where a Korean headquarters needs it.

  • Attribution and contribution

    Cross-channel reads that weigh platform claims against blended contribution and incrementality signals where available.

  • Cohort and retention analysis

    Repeat rate, time to second purchase, and cohort value views that connect acquisition quality to long-term revenue.

Who this is for

  • Brands whose platform numbers disagree and nobody knows why
  • Teams making budget calls on attribution they privately distrust
  • Korean headquarters that need clear bilingual reporting from US activity

Working with Dahna

Deliverables and timing

What you receive

Depending on the agreed scope:

  • A measurement baseline in week 1

  • A small set of dashboards scoped to the decisions you make every week

  • A weekly review against your sales data that ends in a decision to repeat, revise or stop

How long it takes

Measurement starts in week 1, when discovery sets a shared baseline, and runs through every later phase, each closing with a decision record.

These are planning windows rather than guarantees. Product readiness, approvals, inventory, access and budget may change the sequence or pace.

How this supports your next stage of growth

  • Build on the work

    Locate the constraint across acquisition, conversion and repeat purchase. Reconcile costs and revenue, identify what the data can support, and prioritize the next test. The result is a decision and an owner, not only a dashboard.

  • What we need from your team

    Share the decisions you need to make, current reports and access to the relevant store and marketing data. Agree definitions for orders, revenue, new customers and costs, and identify the owner of each source.

FAQ

Tracking and pixel foundations, shared metric definitions, decision-focused dashboards, cross-channel attribution read honestly, and cohort analysis connecting acquisition to repeat purchase. The deliverable is measurement a team actually trusts enough to allocate budget with.

Different attribution windows, models, and deduplication rules: each platform counts generously toward itself, and store analytics counts differently again. The discrepancy is normal; the fix is agreed definitions and a blended view that treats platform numbers as evidence rather than verdicts.

The brand's existing stack where possible: GA4 and store analytics, platform ad managers, email and SMS platforms, and spreadsheet or BI layers on top. New tooling is recommended only when a genuine gap blocks a decision the team needs to make.

Partially and honestly. Codes, links, affiliate tracking, spike analysis, and cohort timing give real signal, but creator-driven discovery resists precise attribution. Dahna reports what is measurable, labels what is directional, and never dresses estimates up as facts.

Guides

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What to expect

  • A reply within 24 hours, including weekends
  • An initial strategy discussion about your goals, audience and priorities
  • A proposal outlining scope, deliverables, and pricing
  • Bilingual coordination in English and Korean
  • No obligations, no pressure