TikTok Shop management for your US business.

Commerce · Updated

Dahna runs product listings, daily shop operations, affiliates, content and ads together, so the shop is ready for the demand your campaigns bring.

Share your shop or product URL and the work you want to hand over.

Tell us your story

What we manage

Start with a new-shop launch or an existing-shop handover. We agree the products, responsibilities and campaign budget before taking on the daily work.

Shop setup and product listings

Prepare the catalog, product copy, images, variations and offers, with the brand supplying approved product information and account documentation. For a skincare product, that means explaining routine placement and application as clearly as ingredients.

Daily shop operations

Maintain listings and promotions, review stock and order issues, and coordinate customer-service and returns tasks with the responsible team. The scope names who handles each task and how issues reach the brand or fulfillment partner.

Affiliates and samples

Source and brief relevant creators, coordinate samples, agree affiliate offers and follow up on activity. Keep commission, paid deliverables and content permissions clear before a collaboration starts.

Content and paid campaigns

Plan product demonstrations, creator content and paid support around the same listing and offer. Check available stock, approvals and customer-facing information before sending more demand to a product.

Commercial reporting

Review orders, cancellations, refunds, discounts, affiliate commissions and advertising costs together. Keep platform-attributed sales separate from net revenue and use the review to choose the next product, offer or campaign test.

Why Dahna

The founders lead every engagement: Ana Yon, a marketer with six years across beauty, entertainment, and technology, and Jae Lee, an engineer with nine years across AI, adtech and other fields who built Dahna's measurement. Both work in Korean and English.

The campaign and the shop share one plan

A creator's product explanation, the listing and the offer need to agree. Dahna connects the marketing work to the daily shop work, with responsibilities set before the first campaign.

See an illustrative launch brief

Experience you can inspect

Ana's anonymized creator-commerce note explains work she contributed to across prior K-beauty engagements. It describes the approach behind creators, product education and commerce; these were prior roles, not Dahna client engagements.

Read Ana's prior-experience note

Korean and English in the same workflow

Korean headquarters can review the plan and make approvals in Korean while US creator briefs and customer-facing copy run in English. Both teams work from the same product information, responsibilities and decisions.

How we work with Korean brands
See sample work and when we fit

How we work

  1. Review the shop and the product

    Share the shop or product URL, current sales channels, inventory, launch timing and the work you want to hand over. We identify the first priority and propose a scope with deliverables and pricing.

  2. Prepare the handover

    Confirm account access, listings, offers, stock coordination, customer-service responsibilities and reporting. Set the creator and content plan, approvals and the route for resolving daily issues.

  3. Operate and improve

    Run the agreed daily tasks, coordinate affiliates and campaigns, and review commercial results. Record what changed and use the evidence to decide where to continue, revise or pause.

Depending on the agreed scope:

  • A shop launch or handover plan with product priorities and named responsibilities
  • Product listings and daily shop management, with creator and campaign work as agreed
  • A review of sales, costs, refunds and next actions, with reporting limits stated
See an illustrative sales and cost worksheet

We confirm the launch or handover schedule after reviewing your account, catalog and operating requirements; daily management starts on the agreed handover date. These are planning windows rather than guarantees. Product readiness, approvals, inventory, access and budget may change the sequence or pace.

How the first 90 days run

FAQ

Full shop management can cover setup, listings, daily operations, affiliate coordination, content, paid campaigns and reporting. The proposal names the tasks Dahna takes on, the tasks retained by your team or fulfillment partner, and the approvals we need. Share your shop or product URL and the work you want to hand over to start the conversation.

TikTok marketing focuses on the channel: content, creators, audience growth and paid distribution. Shop management also takes on the storefront and daily operations, including listings, offers and coordination around stock and orders. Choose this service when you need someone to run the shop; the two services can share one scope.

Yes. Dahna works with consumer brands, including beauty, skincare and Korean brands selling in the US. Both founders work in Korean and English. We plan around your product information, US sales readiness, stock and fulfillment arrangements; the brand and its specialists remain responsible for product and business requirements.

Pricing follows the products, shop condition, daily responsibilities, creator activity and campaign work in scope. We discuss those inputs and send a proposal with deliverables and pricing, with no obligation. Creator fees and media spend are paid by your brand directly, not billed through Dahna. There is no fixed minimum term; the term follows the agreed services.

Related reading

What to expect

  • A discussion about your brand and the services you need
  • A proposal outlining scope, deliverables, and pricing
  • Bilingual coordination in English and Korean
  • No obligations, no pressure
Tell us your story