A haircare and personal care marketing agency for US growth.

Haircare and personal care · Updated

Dahna grows haircare and personal care brands in the US, organically and through paid ads, by building every channel around the step in the routine your product owns and the reorder that follows.

Tell us your story

What to expect

  • A discussion about your brand and the services you need
  • A proposal outlining scope, deliverables, and pricing
  • Bilingual coordination in English and Korean
  • No obligations, no pressure
SOOO after-swim care from Dahna's interview at MAUM Market

Who this is for

For hair, scalp, styling and body care brands entering or growing in the US, including products for one moment of the day, like after the gym or the pool.

What we do for you

Routine positioning and US copy

Choose the step your product owns, name the hair type, scalp concern or moment it serves, and write the US copy and claims boundaries that every channel shares.

See Content / Creative
Creators matched by hair type

Creators chosen for texture, length, treatment history and routine, briefed to show their starting condition, the amount used and the step where the product does its work.

See Influencer / Creator Marketing
Short-form video and TikTok

Wash-day, detangling, styling and shower-routine formats run as recurring series, with TikTok Shop readiness when the product suits live demonstration.

See TikTok Marketing
Paid ads

Meta, Google and TikTok campaigns built from real demonstrations, one message per audience, with budget moved on qualified visits and orders rather than views.

See Paid Ads
Product pages and listings

DTC pages and Amazon or TikTok Shop listings that show texture, lather, hair type, amount and routine fit, so a customer can choose without guessing.

See Conversion / DTC Optimization
Reorder timing and measurement

Replenishment reminders set by how long a bottle actually lasts, first-to-second-order tracking by channel, and a monthly read of what each channel returned.

See Analytics / Strategy

Why Dahna

Six years across beauty, entertainment and technology, bilingual across Korea and the US, with a method that reports what it measures.

We start from the routine, not the campaign

Before anyone is briefed, we map where your product sits in a real routine: who uses it, on what hair, at what moment, and what they can see afterwards. Creators, ads and product pages then answer the same question.

Measurement that ends in a decision

Reports follow customers from first order to reorder by channel and audience, and every review closes with what changes next month and who owns the change.

Bilingual across Korea and the US

Briefs, approvals and reports run in Korean and English, so a team in Seoul and partners in the US decide from the same document rather than a translation of it.

Questions we have already asked on camera

In our May 2026 interviews at MAUM Market San Francisco, an after-swim hair and body care team told us why they chose that niche and which products drew shoppers. Who the product is for, and when it gets used, is where every engagement starts.

Watch the interview

How we work

  1. Find the step your product owns

    Look at the product range, customer reviews and questions, current channels and margins, then choose the hero product, the audience and the routine moment the first campaign will sell.

  2. Build one demonstration system

    Write the approved claims, creator briefs, product pages and ad angles from one source, so what a creator shows on camera matches what the page promises.

  3. Launch, then grow on the reorder

    Run creators, content and paid ads against one objective, then move budget toward the audiences and messages that bring customers back for a second bottle.

FAQ

Pick the one step in the routine your product owns and say exactly who it is for: hair type, texture, scalp concern or time of day. Show that step working in creator video and on the product page, with the starting condition and the amount used. Choose the first sales channel for demand you can actually serve. Then judge growth on the second order, because shampoo, conditioner and body wash run out on a schedule you can plan around.

The claims you make help decide whether a product is regulated as a cosmetic, a drug or both. "Leaves hair clean and soft" and "treats hair loss" fall under different rules, and what a creator implies on camera can count as a claim too. We keep one approved language set across briefs, ads and product pages. Final regulatory and labeling calls stay with qualified specialists.

Yes. Body wash, bath products and specialty care, such as after-swim or after-workout products, follow the same pattern: a clear moment of use, a demonstration a customer can picture and a predictable refill. We fit the creators, formats and reorder timing to the product.

Bring the priority products, current sales channels, reviews and customer questions, any campaign data, and the person who approves claims. The first review names the constraint on growth and sets a baseline. We do not promise a sales figure.

Related reading

A clear dropper bottle, a navy wide-tooth comb and a folded linen towel on a wet pale stone shelf.

August 30, 2026 · 10 min read

Haircare's next growth cycle is already here

Why scalp care, repair, styling, personalization, technology, and replenishment are making haircare a durable consumer-brand growth category.